What is Ad Performance?

Ad performance refers to measuring and evaluating the effectiveness of online advertising campaigns.

It is the process of determining the success of an advertising campaign in terms of its ability to meet specific goals, such as increased website traffic, conversions, or sales.

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Ad Performance Service

Ad Performance service optimises online ad campaigns with tools and insights. We track metrics such as clicks, impressions, conversions, and cost-per-click on platforms like Google and Facebook Ads.

Our experts analyse data and provide reports and optimisation recommendations to maximise ad spend.

Ad Performance, Simplified

By using our ad performance service, businesses can gain valuable insights into their online advertising efforts and make informed decisions about their marketing strategy.

You can maximise the impact of your online advertising and drive real results for your business.

 

 

A diagram featuring the words "Ad Campaign" in blue, accompanied by a red growth arrow. Surrounding the central elements are drawings of hands writing on a piece of paper and a coffee cup, representing different aspects of the campaign. The image emphasizes the importance of measuring success in storytelling, with the growth arrow indicating the positive impact of a successful ad campaign. The additional drawings allude to the different elements that can contribute to the success of a campaign, such as creativity and strategy.

The Power of Measuring Ad Performance

51%

Search advertising accounts for more than half (51%) of digital advertising revenue in the UK (Source: IAB UK)

20%

According to a study by Google, businesses that use their Smart Bidding solution see, on average, a 15% increase in conversions, and a 20% increase in conversion value.

21%

Video advertising is the fastest growing format in the UK, with revenues expected to grow by 21% (Source: IAB UK).

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