6 Common Challenges (And How to Overcome Them)


Consider Barry, a plumber with ten years of experience and a reputation for quality and hard work. He takes pride in providing top-notch service to his clients, but lately, Barry has noticed a decline in business. Despite efforts to promote his services through word-of-mouth and traditional advertising methods, potential clients aren’t finding his company. The problem? Barry’s not leveraging the power of digital marketing to reach his target audience. If this sounds familiar, don’t worry – you’re not alone. Many trades professionals and small businesses struggle with digital marketing, but there’s a solution.

In this blog post, we’ll explore six common digital marketing challenges faced by tradespeople and small businesses and provide practical solutions to help you overcome them and boost your online presence.

Challenge 1: Limited Online Visibility

Tradespeople often struggle to appear prominently in local search results, making it difficult for potential clients to find and choose their services.

To enhance your online visibility, focus on local SEO best practices, such as claiming and optimising your Google My Business listing and ensuring that your business information is accurate and consistent across online directories. Building local citations by getting your business mentioned on relevant websites and obtaining high-quality backlinks can also improve your search rankings and increase your chances of reaching your target audience.

Challenge 2: Ineffective Website

An outdated or poorly designed website can hinder your ability to convert website visitors into customers. To make your website more effective, invest in a redesign that prioritises user experience, mobile-friendliness, and clear calls-to-action that guide visitors towards contacting you or requesting a quote. Additionally, optimise your website’s content, meta tags, and images for search engines to help enhance your website’s organic search rankings and drive more traffic to your site.

Challenge 3: Struggling with Content Creation

Creating relevant, engaging content can be a challenge for many small businesses. To address this issue, develop a content marketing strategy that includes maintaining an informative blog and an active social media presence. Share articles that provide value to your audience, such as how-to guides, electrical safety tips, energy efficiency advice, and industry news. By consistently publishing valuable content, you can showcase your expertise, engage with your audience, and drive more traffic to your website.

Challenge 4: Managing Online Reputation

A strong online reputation is crucial for building trust with potential clients. However, in particular, tradespeople may face negative reviews or lack sufficient positive feedback to instil confidence in their services. Implement a review management system encouraging satisfied customers to leave reviews on platforms like Google, Checkatrade, Yelp, and Facebook. Be proactive in responding to negative feedback, addressing concerns professionally, and demonstrating your commitment to customer satisfaction. By proactively managing your online digital reputation, you can build trust with potential clients and improve your brand image.

Challenge 5: Time Constraints and Limited Resources

Many electricians and plumbers lack the time or resources to effectively manage their digital marketing efforts. Therefore, to overcome this challenge, consider outsourcing your digital marketing tasks to a specialised agency, like ours, that understands the unique needs and challenges of the trade industry. Alternatively, you can hire an in-house marketing professional to manage your digital marketing activities. By delegating these responsibilities, you can focus on your core business operations while reaping the benefits of a strong online presence.

Challenge 6: Navigating the Complexities of Pay-Per-Click Advertising

Pay-per-click (PPC) advertising can be valuable to your digital marketing strategy. Still, it can also be an expensive investment if not executed properly. To make the most of your PPC campaigns, you must identify the right keywords, create compelling ad copy, optimise your campaigns for conversions, and manage your budget effectively. Even a small mistake in your PPC campaign can lead to wasted ad spend and poor ROI.

PPC campaigns require a significant investment of time, resources, and expertise. Identifying the most relevant and advantageous keywords for your business, creating compelling ad copy that resonates with your target audience, and optimising your campaigns for maximum ROI can be challenging and time-consuming.

Working with a digital marketing agency specialising in PPC advertising is advisable to overcome these challenges and maximise ROI.

Bottom Line

Addressing these common digital marketing challenges is essential for tradespeople such as electricians and plumbers looking to thrive in today’s competitive market. You can attract more potential clients and grow your business by enhancing your online visibility, optimising your website, creating engaging content, managing your online reputation, and leveraging professional marketing assistance.

At Springboard Digital Group, we understand the unique challenges tradespeople face when it comes to digital marketing. That’s why we specialise in creating customized digital marketing solutions for tradespeople. So whether you want to enhance your online visibility, optimise your website, or create engaging content, we’re here to be an extended part of your team and help you overcome the challenges of digital marketing for tradespeople. Contact us today to learn how we can help you succeed.