The Ultimate Guide to Digital Marketing for Small Businesses (Part 1)

Do you remember the last time you needed a plumber, electrician, or builder? You may have asked a friend for a recommendation or looked up local businesses in the phone book. However, times have changed, and these days, most customers turn to the internet to find businesses like yours.

In fact, a recent survey found that over 90% of consumers use the internet to find local businesses, and 82% of smartphone users use a search engine to find a local business. This means that having a strong online presence is no longer optional; attracting new customers and growing your business is essential.

Throughout this series on digital marketing for small businesses in the construction and trade industry, we’ll show you how each component of digital marketing can help you connect with these customers and grow your business.

Why Small Businesses Need Digital Marketing

If you’re not online, you’re missing out on potential customers and revenue, you need to have a strong online presence, no matter how small. By using digital marketing strategies, you can:

  • Reach a wider audience beyond your local area, ensuring customers can find you when they need your services.
  • Build credibility and trust with potential customers, increasing the likelihood that they’ll choose your business over your competitors.
  • Increase customer engagement and loyalty, ensuring that customers keep coming back to you for their needs.

Now that you understand the importance of digital marketing for small businesses let’s dive into the different components you should consider when building your online presence.

The Benefits of Having a Website

Your website is the online face of your business and the first place customers will look to learn more about what you offer. Therefore, it’s essential to have a website that looks professional, is easy to navigate, and provides all the information your customers need. By having a website, you can:

  • Showcase your services and products, making it easy for customers to see what you offer and why you’re the best choice.
  • Provide customers with all the information they need, such as contact details, opening hours, and pricing, making it easy for them to get in touch with you and learn more about your services.
  • Increase your credibility and trustworthiness, showing customers you’re a legitimate business with a professional online presence.
  • Attract new customers beyond your local area, making sure you can connect with customers who may have yet to find you.

By having a website, you can ensure that customers can find you when looking for businesses like yours online, just like you would be found in the phone book in the past.

Optimising Your Google My Business Listing

Google My Business is a free tool to manage your business’s appearance on Google Maps and Google Search results. Optimising your Google My Business listing can increase your visibility in local search results and attract more customers. Here’s what you should do:

  • Show up in Google search results by claiming and verifying your Google My Business listing, ensuring customers can find you when searching for businesses like yours.
  • Add photos of your business and your services/products, giving customers a visual representation of what they can expect when they choose your business.
  • Encourage customers to leave reviews and respond promptly, building trust and credibility with potential customers searching for businesses like yours.
  • Update your information regularly, such as opening hours and contact details, ensuring customers have the most up-to-date information about your business.

Optimising your Google My Business listing lets you ensure that your business appears in local search results when customers search for businesses like yours, just like you would have appeared in the phone book in the past.

Leveraging Social Media for Your Business

Social media isn’t just for sharing memes – it’s a powerful way for small businesses to build their brand and connect with customers. By leveraging social media, you can:

  • Engage with customers and build relationships, creating a community around your business and increasing customer loyalty.
  • Drive traffic to your website, ensuring that customers can learn more about your business and the services/products you offer.
  • Build brand awareness and loyalty, ensuring that customers remember your business when they need your services/products in the future.

By leveraging social media, you can connect with customers where they spend their time online and build a loyal customer base that keeps returning to your business.

Building Your Online Reputation

Your online reputation is crucial for attracting new customers and building trust. By actively managing your online reputation, you can increase the likelihood that customers will choose your business over your competitors. Here’s what you should do:

  • Encourage customers to leave reviews on Google, social media platforms, and other review sites, ensuring that potential customers see positive feedback about your business.
  • Respond to positive and negative reviews showing that you care about your customers and their experiences with your business.
  • Monitor your online reputation regularly, ensuring that you’re aware of any negative feedback and can take action to address it.

By actively managing your online reputation, you can build trust and credibility with potential customers searching for businesses like yours online.

The Power of Local SEO

Local SEO is optimising your website and online presence for local search results. By focusing on local SEO, you can increase your visibility in search results when customers search for businesses like yours in their local area. Here’s what you should do:

  • Add location-specific keywords to your website and online presence, ensuring that you appear in search results when customers search for businesses like yours in their local area.
  • Create location-specific content, such as blog posts and videos, focusing on your local area and the services/products you offer there.
  • Ensure your website is mobile-friendly, as many customers will search for businesses like yours on their mobile devices.

By focusing on local SEO, you can ensure that customers in your local area can find your business when searching for businesses like yours online.

Next Steps for Establishing Your Online Presence

By following these tips and strategies, you can establish a strong online presence for your small business in the construction and trade industry. From building a professional website to leveraging social media and optimising your online presence for local search results, there are many steps you can take to ensure that customers can find your business when they’re searching for businesses like yours online.

Remember the story we shared at the beginning of this post? By establishing your online presence, you can ensure that customers can find your business when they need your services, just like they would have found you in the phone book in the past. With more and more customers going online to find businesses like yours, it’s essential to establish a solid online presence to stay competitive in today’s digital age.

In today’s digital age, establishing a solid online presence is crucial for small businesses to attract new customers and grow their brand. By following the tips and strategies outlined in this post, you can optimise your online presence and improve your chances of being found by potential customers.

If you’re overwhelmed or unsure where to start, consider contacting a digital marketing agency like Springboard Digital Group. Our team can help you develop a customised digital marketing plan that fits your budget and goals and ensure you’re making the most of your online presence.

The world of digital marketing is always changing – that’s why it’s essential to stay on top of the latest trends and adjust your strategies as needed. Contact us today to learn how we can help you establish a strong digital presence and reach new customers online.