Are you looking at creating a Google ad that stands out and gets results? Look no further! This post will cover a great Google ad’s key elements and tips on how to craft one that converts.
First things first, let’s define what a Google ad is. When someone searches for a keyword or phrase related to your ad, a paid search ad appears on Google’s search engine results page (SERP). These ads are created through Google Ads, a pay-per-click (PPC) advertising platform that allows businesses to bid on keywords and phrases relevant to their products or services.
Now that we have a basic understanding of creating a Google ad let’s dive into the key elements of a great ad.
1. A relevant and compelling ad headline
The ad headline is the first thing users will see when your ad appears on the SERP. It’s important to make it relevant to what the user is searching for and compelling enough to grab their attention. Aim for a headline that communicates the benefit of your product or service and includes the keyword or phrase the user searched for.
2. Descriptive ad copy
The ad copy is the body of your ad and should expand on the benefits of your product or service and provide more information about what you’re offering. Use this space to address any potential objections or questions the user may have and include a call-to-action (CTA) to encourage them to take the next step.
3. Eye-catching ad visuals
Visuals are a crucial element of any ad, as they help to draw the user’s attention and make your ad stand out on the SERP. Consider using high-quality images or videos showcasing your product or service. If you’re selling a physical product, consider using lifestyle images that show the product being used in a real-world setting.
4. Targeted ad keywords and phrases
Choosing the right keywords and phrases for your ad is essential to its success. These are the words and phrases that users will search for and that you’ll bid on in Google Ads. It’s important to do your keyword research and choose terms that are relevant to your business and have a high search volume. You’ll also want to consider using long-tail keywords, which are more specific and have less competition, to improve the chances of your ad being seen by the right users.
5. Optimised ad landing page
The landing page is where users will be directed after clicking on your ad. Optimizing this page for conversions is important by including relevant and compelling content, a clear CTA, and relevant visuals. The page should also load quickly and be mobile-friendly to ensure the best user experience.
Now that we’ve covered the key elements of a great Google ad let’s look at some tips on how to craft one.
Start with a clear goal in mind.
Before creating a Google ad, you must know what you want to achieve. Do you want to increase brand awareness, generate leads, or drive sales? A clear goal will help guide your ad strategy and ensure that you create an ad that aligns with your business objectives.
Use active language and strong verbs.
Use active language and strong verbs to make your ad stand out and grab the user’s attention. Avoid passive language and weak verbs, as they can dull and uninteresting your ad.
Include a clear value proposition
Include a clear value proposition in your ad to let users know what sets your product or service apart from the competition. This can be a unique feature, a guarantee, or a special offer. Make sure to highlight the value proposition in your ad headline and ad copy to grab the user’s attention and convince them to act.
Test, test, test
Finally, feel free to test different elements of your ad to see what works best. This could include testing headlines, ad copy, visuals, and keywords to see which performs best. You can use the Google Ads platform to run A/B tests, which allow you to compare the performance of two ad versions. You can continually optimise your ad and improve its performance by testing different elements.
In conclusion, creating a Google ad that converts requires a combination of relevant and compelling headlines, descriptive ad copy, eye-catching visuals, targeted keywords and phrases, and an optimized landing page. By following these tips and continually testing and optimizing your ad, you can create an ad that stands out and gets results for your business.
Springboard Digital can help you with creating Google Ads
Looking for a reliable and effective way to advertise on Google? Look no further than Springboard Digital. Our team of experienced ad creation professionals will craft a winning ad that gets results for your business. Take Action and see how we can help you succeed with Google Ads
