We divide Search Engine Optimisation (SEO) into two main categories. On-page SEO and off-page SEO to optimise a website to improve the site’s visibility and ranking in search engine results. On-page SEO focuses on optimising the content and structure of a website, while off-page SEO focuses on links to the website from other websites. Building links is an integral part of off-page SEO, as it helps to increase the website’s visibility and ranking in search engine results. Using a Link building service could boost your site’s visibility.

Importance of link building

Off-page SEO is a vital component of any SEO strategy, as it helps to increase the website’s visibility and ranking in Google search engine results. In addition, building links SEO is a vital part of off-page SEO, as it helps to improve the website’s authority and trustworthiness in the eyes of search engines. In addition, it also helps to increase the website’s referral traffic, as links from other websites can direct visitors to the website.

Off-page SEO also helps to build relationships with other websites. When you link to other websites, it helps to build trust and credibility, helping to increase visitor numbers to your website and the number of backlinks to your website.

How to achieve link building

We can use several techniques to build links to a website. These techniques include guest blogging, directory submissions, content marketing, email outreach, broken link building, unlinked brand mentions and press releases.

1. Guest blogging

Guest blogging is when a website owner writes a blog post for another website in exchange for a link to their website. This technique is effective for building links, as it helps to increase the website’s visibility and authority in the eyes of search engines.

2. Directory submissions

Directory submissions are another technique that can be used to build links. This technique involves posting the website to online directories, which can help to increase the website’s visibility and ranking in search engine results.

3. Content marketing

Content marketing is another popular method for achieving link-building. For example, creating content, such as blog posts, videos, and infographics, that is relevant to your website. Helping to increase the visibility of your website and can help to build relationships with other websites.

You can then promote this content on social media, your blog, or other sites to get other websites to link to it.

4. Email outreach

Email outreach is another popular link-building strategy. Sending emails to other website owners, asking them to link to your content. To succeed with email outreach, you need to ensure that you are targeting the right websites and that your emails are personalised and provide value.

5. Broken link building

This is where you find broken links on other websites and then suggest your content as a replacement. This is an effective way to get high-quality backlinks, as you’re providing a valuable resource to the website owner.

6. Unlinked brand mentions

Unlinked brand mentions are when your brand is mentioned on another website, but there’s no link back to your website. Reaching out to the site owner and asking them to add a link to your website is usually relatively easy and a great way to get high-quality backlinks.

Unlinked brand mentions are a great method to build brand awareness and increase your website’s visibility. It can also help to improve your website’s search engine rankings, as search engines will recognize the link as a sign of quality. Additionally, it can help to drive traffic to your website, as visitors may be more likely to click through to your website if they see a link.

7. Press Releases

Press Release is a great way to get high-quality links. You can create press releases or media kits and reach out to journalists and other influencers in your niche. If they like your content, they may link to it from their website.

Monitoring and evaluating building links campaigns

Link building is an intricate process that requires careful planning and monitoring. Monitoring and evaluating campaigns is vital, as this can help ensure that the strategy is effective and that the website is safe from being penalised by search engines. Monitoring and evaluating link campaigns can be done using tools such as Google Analytics and other professional SEO tools. These tools can help track progress and identify any potential risks.

Case Study: SEO Link Building Service for a Jacks Plumbing Business in London


Jack’s plumbing business in London needed a link-building service to help them increase their online visibility and reach more potential customers.

They had a website but needed help to get organic traffic and leads.

They needed a building links service to help them build high-quality links to their website to improve their SEO and rankings.


The objective of the SEO link build service was to help the plumbing business in London increase its online visibility and reach more potential customers increasing its ROI.


The plumbing business in London decided to use Springboard Digital Group. Springboard Digital is a London-based digital marketing agency specialising in link building and SEO.

With their team of experienced link builders who are experts in creating high-quality links to websites.

Springboard Digital’s off-page SEO service includes the following:

  • Identifying and targeting relevant websites for link creation
  • Creating content to be used for link building
  • Outreach to relevant websites to create links
  • Monitoring and tracking links
  • Reporting on progress


After using Springboard Digital’s link-building service, the plumbing business in London saw an increase in organic traffic and leads. Not to mention, their website rankings improved significantly, leading to more visibility and potential customers.


Springboard Digitals’ link-building service was successful in helping the plumbing business in London increase its online visibility and reach more potential customers.

As a result, their website rankings went up, leading to more organic traffic and leads.

Wrap Up

Building links is a vital part of SEO because it helps search engines understand the relevance and importance of your website. It also helps to increase your website’s ranking in SERPs. However, the process can be complex, requiring careful planning and monitoring.

Several methods can be used, including guest blogging, directory submissions, social media marketing, and content marketing. Finally, It is also essential to monitor the progress of your efforts to ensure they are effective. The case studies included in this Blog post illustrate the effectiveness of a link-building campaign.

Do you need help with SEO link building?

If you like this Blog Post on SEO Link Building and need help with your website, Springboard Digital can help you.

We can work with you to understand your business and customers, develop a compelling strategy that search engines will love, and help you achieve your business goals.

Contact Springboard Digital today to learn more about our SEO link-build services.