Search Engine Optimisation (SEO) aims to improve a website’s ranking on search engines. A higher ranking means that the website is more likely to be found by people searching for it. SEO can be used to make a website more visible for competitive keywords or for general keywords.

Take these 9 SEO steps so search engines like Google will love it.

1. Identify your audience. 

You need to identify your audience before researching your keywords; who are you trying to reach with your website, and what are their needs and interests?

2. Research your keywords. 

Knowing your target audience is the first step to finding out which keywords they use most often when searching for businesses similar to yours.

Keyword Research tools

Use keyword research tools. There are some different keyword research tools available online. The most popular include Google AdWords Keyword Planner, Semrush, and Moz Keyword Explorer.

These tools will help you identify which keywords are most relevant to your business and which are most likely to result in conversions.

Target long-tail keywords

Long-tail keywords are more specific and are less competitive than short-tail keywords. They are also more likely to result in conversions as they are more specific to what the user is looking for.

Prioritise your keywords

Once you have a list of relevant keywords, you must prioritise them.

Not all keywords are created equal. Some will be more important to your business than others. Prioritise your keywords based on search volume, relevance, and competition.

3. Optimise your website for your target keywords

Once you have identified and prioritised your target keywords, you need to optimise your website. This means including them in your page titles, meta descriptions, header tags, and throughout the body of your content. But don’t overdo it!

4. Optimise your website for mobile

 With the increasing number of people using mobile devices to go online, your website must be optimised for mobile. This includes responsive design and ensuring your website loads quickly on mobile devices.

Here are a few things you can do to improve your website for mobile users: 

First, use a responsive design: This will make your website fit the screen size of whatever device it’s being viewed. 

5. Optimise your images

Make sure your images are the right size for mobile devices and compress them so they load quickly.

  • Minimise your use of JavaScript and CSS: These can slow your website on mobile devices.
  • Use a content delivery network (CDN): This can help your website load faster by caching your content on servers worldwide.
  • Enable caching: This will store some of your website’s data on the visitor’s device, so it doesn’t have to be downloaded every time they visit your site.

6. Build backlinks

Building backlinks is an integral part of any SEO strategy. Building high-quality backlinks can improve your website’s authority and visibility in search engine results in pages. This can be done in several ways, such as guest blogging, directory submission, and social media outreach.

When building backlinks, it’s crucial to ensure they are high quality and come from relevant websites.

  • High-quality backlinks are links from authoritative websites and relevant to your website.
  • On the other hand, a low-quality backlink is a link that comes from a spammy or irrelevant webpage.  

7. Monitor your SEO progress

Use analytics tools to track your SEO progress and see how your website performs in search results. This will help you identify what’s working and what needs improvement.

8. Stay up to date with SEO changes.

The world of SEO is constantly changing. Keep up with the latest changes and implement them on your website.

9. Hire an SEO Consultant

If you need more time or knowledge to optimise SEO for your website, then you can hire an SEO Agency to do it for you.

Springboard Digital can help you.

Need help getting the traffic you want to your website? If you’re going to increase your site’s traffic, Springboard Digital can help.

  • We offer an audit to help identify areas where your website could be improved.
  • We then work with you to develop a plan to engage your audience and help you achieve your business objectives.

Take Action today to learn how we can improve your SEO visibility.