Your content should focus on giving readers a satisfying experience rather than trying to game the system. If your content meets readers’ expectations, it will perform better. If you want to ensure your content will be successful with the Google algorithm update, follow the guidelines to create content for people, not search engines.
What does the Google algorithm update mean?
People-first content creators should focus on creating satisfying content while utilising SEO best practices to bring searchers additional value.
If you can say yes to the questions below means you are probably following a people-first approach:
- Your content is helpful for your audience if they come to your site.
- Your content should show that you have first-hand expertise and depth of knowledge on the topic. This could come from using a product or service.
- Your website has intent or purpose.
- Someone should be able to learn enough from your content to help them achieve their goal.
- Your content gives readers a satisfying experience.
Are you creating content primarily for search engines?
Content created mainly to rank well in search engines is often the same content users find unhelpful and unsatisfying.
How can you avoid taking a search engine-first approach? If to any of these seven questions, the answer is yes, it may be time to rethink your content strategy:
- First, write to a particular word count if you think that’s what Google wants. (Even though they don’t).
- Second, choose something other than a niche topic just because you think it’ll get you a lot of traffic. If you have yet to gain any real expertise in the subject, it’s probably not worth writing about.
- Using a ton of automation to produce many articles on different topics
- Content more focused on getting clicks from Google than providing value to readers
- Churning out many articles on different topics hoping that some of them will do well in Search
- Regurgitating what others have to say without adding much value
- Writing about things simply because they’re trending without considering whether your existing audience is interested
If your content leaves readers feeling like they need to go elsewhere for better information, consider spicing it up!
What does the Google algorithm update mean?
This Google algorithm update introduced a new site-wide signal used when ranking webpages. So if you’ve been slacking on your SEO or producing low-quality content, now’s the time to step up your game!
This new signal is entirely automated, using a machine-learning model, and is not a manual process. Instead, it’s a further signal that Google evaluates to rank content.
Google’s new algorithm update penalises sites with unhelpful content, so it’s a good idea to ensure all your content is helpful.
Bottom Line
If you’re looking to create content that will rank well with Google, it’s essential to ensure you have helpful, high-quality content.
This Google algorithm update, rolled out earlier this year, is designed to identify the content of little value or is not particularly helpful to those doing searches. So make sure that your content is up to snuff if you want it to rank well!
If you have a website full of unhelpful content, your other content will likely suffer in the search rankings. So, if you want your site to do better, get rid of that unhelpful content!
